Chess.com CEO Erik Allebest:从 5.6 万美元买域名到 2.5 亿用户的创业故事Chess.com CEO Erik Allebest: From $56k Domain to 250M Members
The Takeaway:人类始终渴望与其他人类竞争和创造,即使机器在棋类上已超级人类三十年,象棋反而比以往更受欢迎。
Erik Allebest 是 Chess.com CEO。2005 年他和朋友在破产拍卖中以约 5.6 万美元买下 chess.com 域名,当时几乎所有 VC 都说这是不可投资的小众项目。两人没融到一分钱,用之前创业卖公司的钱和朋友妈妈借的一点资金起步,2007 年上线后 18 个月内开始收费并快速盈利,之后始终靠现金流滚动增长,从未再考虑融资。今天公司拥有超过 2.5 亿注册用户、约 1000 万日活、年收入超 2 亿美元、650 人全远程团队,使命是让 10 亿人下棋。
COVID 和《后翼弃兵》带来第一波高峰后他们担心只是昙花一现,但 2023 年又因短视频、Mittens 机器人和作弊丑闻再创新高并稳住更高基线。直到 2024 年他们才真正相信这是一门大生意。Allebest 说:「我们从未想过要超过 50 人或 100 人,但象棋一直在用规模让我们惊讶。」
关于 AI,他指出早期引擎曾让棋变得无聊,但神经网络(如 Leela Chess Zero)带来了更激进、更有创意的下法,重新点燃了游戏乐趣。AI 教练、个性化谜题和游戏复盘正帮助人类更快进步。他强调没有捷径,只有重复练习:「把任何一天的行为乘以 1000,就是你的人生。」公司还把象棋的评分理念带到扑克(Gambit),让玩家真正关心技能而非筹码。
对创始人他给出反常规建议:别听太多创始人建议,听内心想创造什么,用最少资源证明它,找对的人一起做,然后执行。
「Stop listening to people just giving you advice on what to do. Just go do it.」
The Takeaway: Humans still want to compete and create with other humans; even after three decades of superhuman chess engines, more people play chess than ever.
Erik Allebest is CEO of Chess.com. In 2005 he and a friend bought the chess.com domain at a bankruptcy auction for roughly $56,000 after every VC told him it was an uninvestable niche. They raised zero capital, bootstrapped with proceeds from earlier exits and a small loan from a friend’s mother, launched in 2007, turned profitable within 18 months by charging for lessons, and never looked at fundraising again. Today the company has more than 250 million registered members, roughly 10 million daily actives, over $200 million in annual revenue, and a 650-person fully remote team whose mission is to get a billion people playing chess.
After the COVID and Queen’s Gambit spike they feared a flash in the pan; the 2023 wave driven by short-form video, the Mittens bot and cheating scandals then lifted the baseline permanently. Only in 2024 did they finally accept that chess is a large and durable business. Allebest notes: “We always thought we’d never have more than 50 or 100 people, but chess kept surprising us.”
On AI he observes that early engines made chess boring by pushing perfect but dry play, while neural nets such as Leela Chess Zero restored creativity and aggression. AI coaches, personalized puzzles and game review now help humans improve faster. There are still no shortcuts: “Take any given day and multiply it by a thousand—that’s what your life looks like.” The company is applying the same rating philosophy to poker via Gambit so skill, not stack size, becomes the signal.
His advice to founders is the opposite of the standard playbook: ignore most founder advice, decide what you want to exist, prove it with minimal resources, work with great people, and just execute.
“Stop listening to people just giving you advice on what to do. Just go do it.”
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